Coca-Cola 3000

P61 Gallery, Berlin — September 2023

For the European launch of the Coca-Cola 3000 flavour, Coca-Cola opened the doors to a new world — and the entrance ran through two interactive walls. Every visitor could interact with their own can in real time, driven by full-body tracking on Azure Kinect: step into the corridor, and the Coca-Cola 3000 universe responds to you.

Render della lattina Coca-Cola 3000 nel mondo interattivo
Corridoio d'ingresso con le due pareti led interattive Simone al lavoro tra le pareti interattive Le pareti interattive con i contenuti Coca-Cola 3000
La lattina Coca-Cola 3000 fluttuante nel mondo generato in tempo reale

Coca-Cola®, Coca-Cola 3000 and all related artwork are trademarks and property of The Coca-Cola Company. Shown here solely as documentation of technical work delivered; no affiliation or endorsement implied.